EXPLOSIVE GROWTH! AYASAN INDONESIA LEADS THE WAY IN HOME SERVICES IN SOUTHEAST ASIA

Explosive Growth! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia

Explosive Growth! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia

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Explosive Growth! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia

Ayasan Indonesia, a Tokyo-based enterprise headquartered in Jakarta, Indonesia (CEO: Kotaro Ise), is experiencing unprecedented success in the Southeast Asian market. The company provides a wide range of home services, from housekeeping to caregiving, and has amassed a client network exceeding 1,000,000 since its inception. Notably, Ayasan has doubled its user base in the past two years and is quickly establishing itself across nine countries in Southeast Asia.




The Southeast Asian pembantu Jakarta home services market is estimated at approximately USD 15 billion, with the domestic cleaning sector expanding at an annual rate of 15%, and the babysitting market growing to a $3 billion market. In this competitive market, Ayasan capitalizes on Japanese expertise and a unique talent development system to enhance its industry dominance.

“Our strength lies in integrating Japanese quality control with local expertise with a comprehensive talent network across Asia,” says Kotaro Ise, the company’s founder. With a rich background at Walt Disney and Marriott International, Ise created Ayasan Indonesia in 2013 with the vision of “creating a world where blue-collar workers can shine.” Today, the company has built a team of over 50,000 specialized staff members.



Ayasan’s meteoric rise is driven by an bold market penetration strategy. Beyond its base in Jakarta and planned expansion to Bali, the company is also extending operations in neighboring nations. By 2025, Ayasan aims to operate in nine countries, including Singapore, Malaysia, Cambodia, and the Philippines.

In addition to home-based solutions, Ayasan has proven its capabilities in cleaning service Jakarta business support, with over a substantial client base including notable companies. Recently, demand from embassies and startup companies such as FlashExpress and Gowabi has been on the rise.



“I am certain that even in the age of AI, the importance of human-centered services will remain indispensable,” asserts Ise. The company prides itself on an in-house IT engineering team and is creating an artificial intelligence integration. Furthermore, Ayasan is exploring global outreach, including worker placement overseas, positioning itself as a key contender in Southeast Asia’s home services market.

Aiming for next-level success, Ayasan is actively seeking collaborations with financial backers for its upcoming development phase. With the Southeast Asian home services market expected to surpass $30 billion by 2030, the company’s future developments are garnering increasing attention.

Company Overview
● Company Name: Ayasan Indonesia
● Headquarters: Company HQ: Jakarta, Indonesia
● Founded: January 2013
● CEO: Kotaro Ise

Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: support@ayasan-indonesia.com
● Website: https://www.ayasan-indonesia.com/?ln=en

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